who we are

BE First is a full service marketing firm offering strategic planning, sponsorship activation, event planning and marketing consultation. With years of experience and expertise in the industry, we focus on marketing your product or service in the sports-based platforms and disciplines. 

We take great pride in forming connections between our clients' products/services and target audiences. We offer innovative sports marketing solutions to reach your business goals.

We have experience in negotiations with and on behalf of:

  • Professional race car drivers

  • Fortune 500 companies

  • NASCAR tracks

  • NASCAR teams


 
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BRETT GRIFFIN

Brett is a 20-year veteran in the marketing world. Proud graduate of the University of South Carolina, Brett honed his craft working with various athletes, corporations and brands. He has also developed marketing programs with the likes of Coca-Cola, Band-Aid, Mars, Tylenol, Best Buy and more. On the weekends, Brett serves as a NASCAR spotter, reporting from the roof to help drivers like Clint Bowyer, Elliott Sadler and Jeff Burton win races. Brett is also a cohost on a popular podcast, Door Bumper Clear.

 
 
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ERIN SAGESTER

Erin has more than 10 years of experience helping grow brands and bring their stories to life. After graduating from the UNC-Chapel Hill School of Journalism and New Media, Erin worked in the NASCAR industry developing relationships with industry leaders, serving as a public relations manager for athletes and creating marketing strategies for both global brands and small businesses.  Erin’s passion for sponsorship management and event planning help deliver an unrivaled experience for the client and help companies win with optimal growth.